Three systems to mentally represent the information

We have three great systems to mentally represent the information: visual, auditory and kinetics representational systems. We use the visual representational system every time we remember abstract images (like letters and numbers) and concrete images. The auditory representational system is the one that lets our mind hear voices, sounds, music. When we remember a melody or a conversation, or when we recognize the voice of the person on the phone, we’re using the auditory representational system. Lastly, when we remember the taste of our favorite food, or when we feel something when listening to a song, we’re using the kinetics representational system.


Most of us use the representational systems in an uneven way, strengthening some and under-using others. Using one representational system more than others is important because of two reasons:

  • First, because representational systems are developed more the more we use them.
  • Second, because representational systems are not neutral. Each one of them has its own characteristics.

Representational systems are developed when we use them. A person used to selecting a type of information absorbs more easily that type of information, or, saying it the other way around, a person used to IGNORING the information received on a certain channel won’t learn the information received through that channel, not because he/she is not interested in it, but rather because he/she is not used to paying attention to that source of information. Using a system more implies that there are systems I’m using less, and so, different representational systems have different levels of development.